Sunday, July 31, 2005

Geomag Price Promotion

We like the magnetic construction set Geomag. Our son has had a few packs and we have been surprised by the amount of learning packed into it. Magnetic circuits anyone? Demonstration of the law of conservation of momentum?

We have looked at other magnetic construction sets but they really do not have the strength of Geomag and this simply means the models he builds are not as robust. There is nothing as frustrating as spending a while building a model just for it to collapse once you get past a certain size. We think Geomag certainly lives up to their claim of being the original and the best.

The only issue we have had has been price, Geomag has always been priced above the competition. We were a little worried about this, but then you have to pay for quality and we are aiming to be a quality supplier so we decided to go with Geomag but start with a limited range to test the water. Well we have been quite pleasantly surprised to be contacted by our supplier to let us know Geomag are bringing in some promotional pricing to allow it to compete with the competition on a more equal footing. Now we believe we can really put some effort into the product and push some more lines.

They are also launching a new product called DekoPanels that comes with software to allow you to print images to be fixed onto Geomag panels before assembly. You can then construct a completely unique product with your image on it - whether it is a starscape on a buckyball or pictures of the kids on a cube for Dad's office desk. So now it looks like we will launch with Geomag Colour, Geomag Glow in the Dark, Geomag Pastelles, Geomag Panels and Geomag DekoPanels.

Roll on launch!

Thursday, July 28, 2005

Supplier support

I have been fairly amazed by the level of support offered by some of the toy suppliers out there.

Some of them are fantastic, one good example is KN'ex who have a fantastic extranet to support their vendors. Plenty of images and information available for you to download at will. Many of the vendors we have dealt with have been really good, cutting CDs or emailing images really quickly. They have made it eaasy for us to put up some attractive product pages for them which should result in us, and therefore them, selling more of their products! Here is what we were able to do with KN'ex at kidEstore.co.uk

Other manufacturers, and I am not going to name names, are really poor. I am amazed how many don't send catalogues and price lists without being chased for weeks, this is just plain bad business and makes me wonder what their sales support will be like. Then there are the ones with non-existent or poor images. OK, I can understand those with no images - the internet is not everyones cup of tea (or even their area of expertise - although they had better learn fast). What I don't understand is those that send poor quality quality images - we have had the lot - miniscule images, weird proportions and really odd backgrounds. These are supposed to be promotional images for their products to encourage sales!

Still, we have a digital camera and a light studio so I guess there is a bit more work for me once some of these lines arrive with us!

Wednesday, July 27, 2005

Friends of Fajikunda


Quite a busy time at the moment, I am also donating some of my time to help some friends who run their own charity to get a web site up and running.

The charity was set up to help the "Roots Daycare Centre", a primary school in an area of the Gambia with which they have family connections. The Gambia is not one of Africas poorest nations and does actually provide free secondary education, the catch is unless you can afford to pay for primary education you are unlikely to get into a secondary school. The charity has already purchased some land near to the existing school and now they want to construct a new school building where they can continue and improve the provision of accessible education to 3-7 year old children.

I believe the only sustainable way to improve your lot is through education, and I think this applies to individuals, a village, a country or a whole continent. I hope the school goes on to change the lives of many children for the better.

No-one connected with the charity takes any expenses from contributions, every penny goes directly to help the Roots Daycare Centre.

You can find out more about The Friends of Fajikunda by following the link.

Starting out

We have been frustrated in the past by the lack of a good source of educational toys for our children.

It seems there are a few out there but a single good source is really hard to find. Sites either offered a very limited range of product, the price was too high or the web site was a real challenge to use.

We decided we had had enough moaning and decided to start our own store http://www.kidEstore.co.uk/ This blog will be a collection of thoughts & links related to toys, education and the creation of our store.