Thursday, April 26, 2007

Television Limits for Children MPs Urged

Once again MPs are being urged to limit the amount of TV that kids are allowed to watch.

My own two children were outraged! For them (aged 4 & 7) the limits recommend half to one hours television per day. They found this pretty outrageous even though they actually watch less than this on average - the concept of a limit just seemed offensive to them.

They were most outraged that the limits for under threes is no TV at all. Their one year old cousin would therefore not be allowed to watch any television for two years. This seemed like a most cruel and unusual punishment to them.

What peeved them most though was that this 'expert' was ON THE TV!

"If he doesn't want us to watch TV, why is he going on TV?" they demanded!

Whilst we are not going to offer a view on TV watching we know we use educational toys to occupy our children and keep their minds off the TV. Give them a tub of Geomag or box of K'Nex and you will not hear much from them for hours!

Read the full report here.

PlayFoam magical modelling material

playfoam box
PlayFoam is a new material for kids to model with.
handful of playfoam
You can squish it, shape it, mould it and squash it. It never sticks to hands or surfaces, it never dries out and best of all if you mix a whole load of colours up you get a multi-coloured ball of beads rather than a brown lump as you do with some modelling materials.
playfoam whale
PlayFoam is non toxic and non-allergenic, suitable from age 3 available at the kidEstore.co.uk educational toy store in the creative toy section with out other craft kits.





playfoam dragster
You can buy a pack of 12 PlayFoam colours for £14.95 or a pack of 6 PlayFoam colours for £7.95.playfoam butterfly

MathShark hits kidEstore.co.uk

The MathShark makes maths cool!
MathShark


It will quiz players on on addition, subtraction, multiplication, division, fraction, decimals, and percentages with eight skill levels in each category. Test can even be done against the clock for an extra challenge. There is a help key to give e little prompt when you get stuck.

The game is a perfect for travel - keeping them concentrating and amused for hours.

MathShark uses lights and sound to keep kids engaged and importantly the sounds can be turned off so you don't need to listen to it for the whole length of the M1!


The MathShark is also a full function calculator.

New Scrunch Digger - perfect for the beach or sand pit

We have just added the Scrunch Digger to our range. Whilst you can't actually scrunch it, it is pretty compact and is an ideal companion to the Scrunch Ball and Scrunch Bucket. Why not buy all three and you have the perfect beach set for your holidays this year.

Monday, April 23, 2007

Wooden Cooker and Sink

We have a couple of options for people looking for a wooden cooker which you will find in our Role Play section.


The Pintoy Wooden Kitchen Combo is a great combined wooden cooker and sink. It has everything you need and is a great play kitchen for children.
For people looking for something that uses a little less space then the fold away items from Alex Toys might be more suitable. These wooden cookers and wooden sinks fold away into a neat little box when not in use.

Friday, April 20, 2007

Hooked on Phonics Reading Learning System

After 20 years in development Hooked on Phonics finally arrives at kidEstore.co.uk the UK. The concept has truly revolutionised the home learning to read market in the US, achieving a staggering 98% consumer awareness. The line has been totally localised for introduction into the UK and Ireland.

The Hooked on Phonics unique selling point in that everything you need comes in one box, delivering a practical solution and representing fantastic value for money. The products have been designed to help children learn to read in just 3 steps - learn - practice - read.


  1. Learn the letters and sounds with audio CDs and flash cards.

  2. Practice turning the sounds into words with fun CD-ROM and workbook activities.

  3. Read charming, magical and fun books.
Hooked On Phonics Get Ready to Read Box and Contents

We have Hooked on Phonics Get Ready To Read which is a reading readiness programme with letter sounds for children age 3-5yrs. The box Includes 26 letter blocks, 1 interactive CD-Rom with games and original alphabet songs, 1 workbook that includes alphabet actions and alphabet town poems, 1 set of letter flash cards, 100 picture cards, My Hooked on Phonics dictionary, alphabet poster, progress poster and stickers and a parent guide.

Hooked on Phonics Level 1 Box and Contents

We also carry the Hooked On Phonics Level 1 set which is for children 4-5 yrs, helping with letter sounds and short vowels. The box contains 1 interactive CD-Rom with 28 fun learning games (PC and MAC compatible), 2 audio CD's, 3 sets of flash cards, 1 workbook, 14 delightful reading books, 1 colourful poster with over 60 star stickers to reward your child's success.

You can read more about Hooked on Phonics at their homepage - www.hookedonphonics.com

Hooked on Phonics can be bought at http://www.kidestore.co.uk/

Sunday, April 08, 2007

New Knit It Sheep

The Little Experience do some of the greatest little craft kits for kids so we are pleased to take delivery of their latest products.

The Knit-it Sheep kit contains a large ball of cream wool, a small ball of brown wool, knitting needles, stuffing, sewing needle, 2 felt hearts for love and stars for a sparkling personality. The inside of the carton also has printed instructions for making a pem to ensure you don't lose the pen like Little Bo Peep.

The Make-it Flower Dolly kit lets you make your own flower rag doll to love and treasure forever. Cut out and sew this traditional rag doll using easy to follow patterns that have already been printed directly onto the fabric. Bring this childhood friend to life by adding a heart for love and stars for a sparkling personality.

Knit-It Mice see how they run ... knit your own 3 little mice..they won't chew your toys or pinch your cheese.

Make-it Prima Ballerina - just the right cute size to pop in a pocket and carry around.
Girls, isn't it nice to have one special little friend who's always prepared to hang around through thick and thin ? Thanks to our Prima Ballerina peg doll kit you can create your own personalised dainty dancer by taking one 'au naturel' peg and kitting her out in the finest net tutu and pink ribbons around. She is oh so elegant and light on her pegs.

Knit-it Monkey kit - knit your own mischief making monkey....a cuddly bundle of wool that won't drive you bananas. Create a cuddly new addition to the family with this beginner's step by step knitted monkey making kit. Bring your monkey to life by adding a heart for love and stars for a sparkling personality.

Make-it Princess Castle kit - make your own pretty palace fit for a princess.
Build and glue together this wonderful pretty princess palace. The wooden castle pieces are already painted a lovely pink and lilac shade so all you need to do is decorate to your hearts content with the stickers provided. You can also build and decorate the furniture and of course no castle would be complete without the fair princess, the handsome prince on his fine horse and the green dragon - all part of the kit. Now all you need to do is imagine your own fairy tale.

Make it Jigsaw Kit - make and design your own jigsaws with 2 wooden jigsaws - ready cut and covered in plain papaer - ready and waiting for you to design and paint to make your very own jigsaw - one of a kind.

Build-It Space Rocket kit - launch the creative side of your child ...5 ... 4 ... 3 ... 2. ...1...blast off ! This is so much more than a small wooden rocket kit. It is just what you need when you're on a mission to race around space looking for planets and aliens.

All of these items and many more craft, knitting and sewing toys can be found in our creative section.

Wednesday, April 04, 2007

New Spiderman City Crossing and Marvel Zingo Heroes

We have two great new games from the masters of puzzles at Thinkfun
Spiderman City Crossing is a perilous challenge to crisscross the city.

Position your skyscrapers, buildings and Spiderman's magnetic webs according to the challenge cards. How help your hero elude the powers of evil by swinging across his webs crisscrossing the city to safety.

Zingo Heroes is Bingo with a Marvel Superhero twist!

Pull the Zingo Zinger forward to reveal two mystery tiles conatining images of your favourite Marvel Heroes. The first player to name the tile that matches the images in their card wins the tile. The first player to fill his card with tiles is the winner - Zingo !!